Fashion Style

GUCCI in the house

April 3, 2019

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GUCCI in the house

When it comes to fashion everyone wants to flaunt the latest trends that’s going gaga all around the internet. While brands like Coach, Michael Kors, Burberry and many others  rule the fashion industry, nothing can beat the brand value of Gucci and Louis Vuitton. Gucci and Louis Vuitton are among the fastest-growing brands in the world, with the luxury fashion and accessories sector overall growing by 42 percent since 2017. Gucci’s brand value grew the most of any luxury fashion label on the list, up 30 percent to $12.9 billion, while Louis Vuitton grew 23 percent to $28.2 billion.

This Italian brand has a catchy USP which attracts the affluent millennials which no other brand has done effectively. Gucci ranks number one on our list of the most popular luxury brands of 2019, well ahead of all its competitors. The brand has been rejuvenated with a modern look and innovative digital marketing initiatives led by CEO Marco Bizzari and Creative Director Alessandro Michele.

Cracking the luxury code with Millennials, Gucci is trying to redefine modern luxury fashion with its socially-conscious approach to marketing. Having vibrant designs and signatures such as bold florals, clashing prints, snake graphics and green and red stripes, Gucci had become a highly coveted brand in the luxury market.

Gucci, being one of the fastest growing luxury brands throughout the world in terms of brand value, is also the most searched fashion brand on google, in 2017 and 2018.

Competition is healthy they say! But what if it turns out to be a nightmare to you? Every competitor that Gucci has, is being a nightmare knowingly or unknowingly. Competitions are healthy only as long as you can sustain in the same level as your opponent.

Let’s have a quick look at our Gucci’s competitors :

1. Chanel

2. Christian Dior

3. Burberry

4. Ralph Lauren

5. Prada

6. Zara

7. Louis Vuitton

8. Hugo Boss

9. Hermes International

10. Versace

11. Valentino S.P.A